For Clients

Welcome to the commercial side of my image-making. Here, I create custom imagery for product brands, editorial, publishing, and concept-led projects.

This work is shaped to feel distinctive, purposeful in use, and true to the wider brand experience or project endevours.

My approach brings together narrative, strategy, and atmosphere to shape imagery with a clear point of view. Each image is made with care for its role, its context, and the quality of attention it needs to hold, so the final work feels memorable, cohesive, and alive.

How I Work.

Every client project begins with context. I take time to understand your goals, your audience, and what the imagery needs to do, not just how it should look.

From there, I shape a visual direction that is both distinctive and commercially useful. This stage gives the work clarity and purpose from the outset.

This is where your visual language becomes tangible. The result is a set of assets that feels aligned, memorable, and able to hold attention. Through light, composition, shadow, colour, material, and props, I create imagery that feels cohesive, believable, and alive.

Refinement is where the work comes fully into focus. I approach retouching, tonal balance, visual effects and final polish with care, so your images feel elevated, on-brand, and visually distinct without losing their atmosphere.

Done well, this stage strengthens the overall return on the work by making your final assets more usable, more recognisable, and more valuable over time.

I prepare your final assets for seamless use across digital and print, with consistency, usability, and visual integrity in mind. I deliver in formats tailored for end use, with attention to aspect ratio, media safe zones, and copy space, so the work translates cleanly wherever it appears.

The result is a considered asset library that feels cohesive in use, not just beautiful in isolation.

How I Can Support Your Project.

For Product Brands, premium eCommerce imagery helps product pages feel more elevated, trustworthy, and consistent across the customer journey. I create visual assets that support the quality of the product, strengthen perception, and help the online experience feel more convincing from first glance to final click.

Marketing imagery creates the emotional layer around a product, service or event. I create connected image series that help a brand build atmosphere and deepen desire.
Through a considered visual language, I shape imagery that supports affinity and connection. It gives brands a more distinct emotional presence, while keeping the visual world cohesive from first impression through to conversion.

Advertising imagery helps campaigns, launches, and paid media capture attention quickly in a fast-moving visual environment. I create these assets to stop the scroll, communicate quickly, and draw the right kind of interest, while staying visually aligned with the wider brand experience and/or project objectives.

Textural and high detail imagery brings depth, tactility, and atmosphere to a visual world. I create these supporting assets to help you add richness, variation, consumer anticipation and visual cohesion across your digital and analogue spaces.

Packaging that includes photographic elements can add depth, distinction, and visual richness to your graphics, helping the product feel more considered, more premium, and more memorable in the hands or on the shelf. I can capture your raw product, raw ingredients or related items in high definition to integrate into layouts across various applications, scales end uses.

Imagery for publications supports editorial, publishing, and printed matter where the image needs to do more than illustrate. I create photographs and visuals that carry tone, narrative, and visual intelligence, with a strong sensitivity to context, pacing, and the wider piece they belong to.

Project Examples.

These examples reflect both the range of contexts I work within, and the consistency of attention I bring to each one.

eCommerce Clients

Handle House, Kokopod, Nourished Blends, Mukti Organics, Botanist Aromatherapy, Corrective Culture, Alison Jackson Jewelry, One Seed Perfume, Crux Gear, Saya Skin.

Marketing & Advertising

Botanist Aromatherapy, Mukti Organics, Bandit Design, Surf Stitch, Freedom Cacao, COYO, Heart Therapeutics, One Seed Perfume, Mineral Fox, One Salt, Ferro Forma, Danielle Barrie.

Imagery for Packaging

Frozen Sunshine, Himalaya USA, Noosa Natural Chocolate Co.

Editorial & Publishing

Wildcraft Book, Paradiso Magazine, The Maker, Truth In Beauty, Planthunter Magazine.

Texture Imagery

The Fresh Chai Co, Saya Skin, Mineral Fox, The Rabbit Hole Tea, Mukti Organics.

"Working alongside Karina has truly been a delight. My favourite aspect of working with her is her professionalism matched with her sense of creativity and attention to detail. We are absolutely thrilled with how the images turned out and how she captured our products. We always find ourselves exceedingly pleased with the final outcome whenever we collaborate with her."

— Amy Quattromani // Handle House

“Working with Karina has been nothing but professional and easy, she brings such incredible artistic excellence and creativity to every image she creates. We’ve worked together remotely for a few years and every time Karina perfectly realises our vision for our imagery. Karina’s skill, attention to detail and creativity is nothing short of amazing and she is truly a dream to work with!”

— Alison Jackson // Ferro Forma

“Karina really seeks to understand our brand, purpose & vision, and she makes our brand her own while shooting and delivering. Our hopes were for images to elevate our brand to the next level of eco luxe and already we have seen an increase in sales and traffic both on socials and website since starting to roll it out. As a founder, it makes me feel really good about the hard work I’ve done for the past 14 years. ”

— Liz Cook // One Seed Perfume

“The magic that Karina has brought to the project was felt on so many levels and we have booked several more projects with her since. I can’t thank her enough for what she has done for our brand, last year we experienced exponential growth and I put most of that down to her imagery.”

— Tanya Ambrosini // Botanist Aromatherapy

Frequently Asked Questions.

Yes. I offer visual strategy and early-stage development calls to help you work out the strongest pathway for your project. That might mean clarifying what types of images are needed, what should come first, how the imagery needs to function across touchpoints, or where the current gaps are. This is especially useful if you know the project needs stronger imagery, but are not yet sure what form that should take or how best to align with production timelines.

I work remotely for the vast majority of projects, and have done so for more than 13 years. Clients usually hire me because they want the work handled well, without it becoming a demand on their time. The process is designed to stay clear and collaborative, while freeing you from needing to be involved in production details.

This is often the point at which people come to me. Sometimes the work looked polished but felt generic. Sometimes priorities were misunderstood. Sometimes the final assets were too limited, too inconsistent, or not usable enough in the placements they were meant for. And sometimes the issue is a visual landscape built from too many sources, AI, freelancers, ad creatives, eCommerce imagery, all pulling in slightly different directions. My approach is designed to address that at the level of visual language, not just image production, so the final assets feel cohesive, purposeful, and trustworthy in use.

I work across editorial, publishing, packaging, and concept-led commissions, as well as traditional brand-based projects. Some clients need just 1-2 high-leverage images. Others need a broader, more cohesive system across multiple touchpoints. I also take on projects that call for a fully custom visual build, hand-crafted elements that are not repeatable, or more involved sourcing of raw ingredients, materials, or supporting details. The common thread is not the category or scale, but the need for imagery that feels considered, specific, and aligned with the project’s priorities and objectives.

AI can be useful in some contexts, but it does not automatically create trust, cohesion, or a visual system that holds together across a real project. For many brands, the issue is not access to more images, but that the imagery lacks consistency, specificity, or credibility once it moves from ad to website, from campaign to product page, or from packaging to the wider customer experience. What I create is a considered visual language shaped around your product, your priorities, and the way the project needs to be received. That alignment is often what helps a project feel more distinctive, more believable, and more convincing from first impression through to decision-making.

Pricing is tailored to the scope of the project and is usually calculated on a per-image basis. From there, it varies depending on intended usage, production complexity, and any strategic development needed in the lead-up to the shoot. If the project requires more planning, sourcing, concept development, or a broader image system across multiple touchpoints, that is factored into the overall scope.

Because my clients produce premium work, behind-the-scenes footage, test shots, or unpolished process content can be detrimental if visible to the public or to competitors. In many cases, discretion is part of the value of my service. Protecting my clients’ reputation, and ensuring the work I do adds strength to their endeavours, is more important to me than turning the process itself into self-promotional content.

Ownership is based on the level of rights required, with pricing adjusted accordingly. Some projects, especially product photography based work, can take advantage of my General Image Licence, which provides exclusive use within your business, internationally, across print and digital media, in perpetuity. In those cases, copyright remains with me and I retain rights of authorship and use for self-promotion. For editorial, publishing, and packaging projects subject to broader usage rights, expanded ownership or copyright terms can be built into the project with pricing adjusted to match.