I was commissioned by Himalaya USA to create photographic arrangements for each of there 40+ supplements, based on the raw ingredients of each product. The imagery would become the visual selling point of their packaging.
There were two challenging aspects to this project. The first was working around the colour block in the center of the layout to ensure key photographic details were not obscured and to prevent the arrangement from feeling disjointed once dropped into position.
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The second challenge was the sourcing of very hard to find ingredients. Some I had to source from remote countries and deal with Australia custom issues, another I had to locate a stranger that collects seed pods from their beachfront along the US coastline, several others I nursed from seedlings until established enough to be recognisable.
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As a last resort, for some arrangements were crated from composites of live photographic and stock imagery. The results were rewarding.
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