2024 was a huge year for my commercial practice, with project ranging from the beauty industry to food to home wares to hardware. It is always so interesting to apply visual tactics from one industry to another and watch the products take on new life. Here is a small selection of commercial my work across 2024.
On the skincare scene, I continued my work with Mukti Organics with several product launches through out the year and an update to all of their textural imagery.
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I assisted Wildcrafted Organics to visually expand their range, adding new eComm imagery to their store along with a beautiful new gift set.
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Saya Skincare elevated their body range packaging and came to me to updated their shop imagery with a shoot to match the lighting conditions of previous shoots - ensuring continuity across their range and presence.
New player OneSalt was a pleasure to work with, especially the bold colour ways of their striking blue glass bottle and contrasting oil. It was nice to work across several image types for a singe product.
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Wellness and Self care was another major category for my commercial work in 2024, starting off with a launch for One Seed Perfume for their new scent HALO.
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My sculptural shoot for Heart therapeutics tea was monumental, including extensive sourcing and foraging of natural materials as supportive props. A small sample of their range and shoo is shared here.
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From teas to ice blocks, and Frozen Sunshine was back in the studio with me for assets to promote their 24 Pack range and launch their Sunshine Punch flavor.
Moving into interiors, Handle House brought me incredible marble handles to work with, and Mineral Fox ask for my help to introduce their oyster shell based wall finish.
I rounded out the year spending time with candles, and exploring the difference in visual and emotional effects achieved from flame and smoke.
